We all know that Instagram is a social media platform with a very high engagement rate in 2021. But how do you analyze Instagram accounts and their engagement rate?
Well, here you will find the top 6 instagram analytics tools that you should use for analyzing any account.
You need to know that users want to engage with companies and other stakeholders. Without this interaction, social networks would not exist, and it is higher on Instagram than on other social media platforms.
In fact, on Instagram, engagement is 4 to 12 times higher than on other social channels.
So, if you are a seller on Instagram, you should know that this platform is known for its benefits to your sales network.
The problem is that your Instagram marketing efforts may not be driving sales. So, which Instagram analytics tools and website is best for you?
In other words, you need to develop additional ways to measure Instagram performance to justify the time and money spent on Instagram.
Figuring out how to do that, by the way, is a challenge. There are a few tools that can help you do that.
In this guide, I will share with you some of the top Instagram analytics tools available to analyze your existing Instagram accounts and why they are beneficial for your Instagram marketing strategy.
Note: If you want to grow your Instagram, check out my article about the best Instagram Growth Services.
top instagram analytics tools to track your insights
- Minter.Io – best instagram analytics app.
- Analisa – Best tool for instagram analytics.
- Sprout Social – Best app for instagram analytics website.
- SquareLovin – best analytics app for instagram
- HypeAuditor – best analytic tools for instagram.
- Iconosquare – best free instagram analytics app.
What is the best analytics tool for Instagram?
1. Minter.Io
The best instagram insights app
Many of the Instagram analytics tools that have already been introduced give you insights into the performance of your Instagram account or individual posts based on your particular KPIs.
Minter.Io takes the next step by providing more tactical insight into your content judgment.
As an example, this Instagram analytics tool and the app can help you determine which photo filter works best with your audience based on a comparison of multiple Instagram metric. Instead of using one piece of data to decide which filters to use; use multiple data points to compare.
What I like about this Instagram analysis tool is how it can break down your Instagram post engagement into performance scores.
What I mean is this.
When you see that you got one, ten, or even 100 comments on a post, you're probably happy with yourself. But once you stop thinking about it, there's not much actionable information to glean from the number of comments alone.
Let's say one account has 100 followers and another has 1,000 followers. Both get ten comments in a single day.
Best app for instagram insights.
So, which one performs better?
The first account, right? It gets a 10% engagement rate on that post, compared to only 1% for the second account. That's a big difference at the end of the day!
Minter.io will help you track these Instagram performance metrics over time and create benchmarks to see if the quality of your audience is increasing as quickly as the quantity.
Each social media platforms uses internal algorithms to determine how many of your posts will be seen by your audience.
In other words, if your engagement is low, the social network may artificially “restrict” the number of your followers who end up seeing your content on a given day.
That's why engagement in social media platform it's important.
Minter.io will also help you identify the big players who are already part of your audience. It is a great way to identify potential influencers who could amplify your brand's message.
Use visual and free analytics for instagram as well as programming tools for Instagram and allow creatives to turn their stories into visual experiences.
Key Features:
Followers can choose this tool for extra features to divided into several different types for example:
- Mass subscriber
- Possibly
- Regular
- Popular
- Influencer
- instagram analytics tracker
- key specialty hashtag analytics
And lastly, this Instagram analytics tool will also give you an overview of your followers' activity on the social media.
For example, you can see how many posts each of your followers is live posting each day. So you can mimic the frequency you know your followers are comfortable on.
Minter is not just analytics. If you only post twice a day, but the bulk of your audience do so four times a day, you can start increasing the frequency of your posts without fear of negative feedback from your community.
Pricing:
Minter is not a free Instagram analytics tools lifetime.
2. Analisa
the best instagram analytics tools
Many other Instagram analytics tools listed above focus on individual performance metrics for your posts.
Analisa does some of the same things, but it focuses more on identifying subscriber habits so you can better tailor your content updates to your audience.
It means it will provide details such as the most popular words used in your followers' bios and posts. You can even see the most popular emojis among your target market.
Let's say you're trying to find some types of people, like bloggers or influencers. You can search the bios of prospects based on keywords.
You can also use it for local instagram marketing. Filter your target Instagram users by location so you can contact potential candidates for local live events and other engagements.
Follower filters help you narrow down the Instagram audience into smaller segments based on some criteria, including how many followers they might have, specific businesses, gender, and any combination of these.
Once you have a segment, you can rank or prioritize these people based on their engagement with you or their popularity – based on follower count.
These filters are useful when you are trying to extract specific lists of subscribers.
For example, let's say you're opening a new location in a new city or visiting a new region for an upcoming conference.
Key Features:
You can layer these filters to find people who use Instagram hashtags (like #paris) and are in a specific city (like Paris).
Then, you can extract these follower lists into an Excel or PDF document to easily share with your team.
It's powerful but not among the cheapest options listed here. I would recommend using it for influencer or PR campaigns. This works best when you need in-depth knowledge of the Instagram audience to create buzz around your latest launch.
Analisa provides the effective generation, segmentation, and activation of any audience, in the easiest way possible.
Pricing:
3. Sprout Social
best instagram analytics tracker
The reason Sprout Social combines Instagram analytics tools with content creation and management tools. They also have a powerful Instagram audience analysis platform.
Sprout Social has a comprehensive editorial calendar to schedule new content across multiple social media account platforms. that's why it is one of the best Instagram analytics apps.
Furthermore, Sprout Social is perfect for large organizations with rigid guidelines, as it has a centralized media library to manage with built-in editing tools.
When a piece of content is ready, you can use the push notification tool to inform the person in charge of the next step, such as moving it from Draft to Preview and from scheduling to publishing.
Sprout's tools include a social CRM system, which channels conversations into a central “smart” inbox. This feature can help you increase conversions over time.
You also can analyze the performance of individual hashtags or even geographically localized locations in detail. Pay attention to how your performance compares to everyone else's.
Then, you can compile all this information into “presentation-ready” reports that clients and leaders can export or download.
The free Instagram analytics tools trial allows you to test all of these features before paying a single cent.
4. SquareLovin
best instagram followers analytics tool
SquareLovin combines both aggregate data (like total views and followers) and individual metrics on each post (by “scoring” the overall engagement).
One of my favorite features is the deep dive gives you the best performing times to post.
Like some Instagram analytics tools on this list, Iconosquare shows you the best times to post based on metrics. However, this tool also lets you know when you shouldn't post.
This data can be just as valuable, especially if you post all the time. You may want to constantly test some of the “best” times to improve performance.
Key Features:
With SquareLovin you can compare Instagram accounts to select the best influencer for your Instagram marketing campaigns.
- Evaluate Instagram followers
- Engagement rate
- Follower growth rate
- Instagram stories analytics
- and more…
However, this way, you'll always know what times of the day to avoid the plague.
5. Iconosquare
best tools for instagram analytics
With Iconosquare, you can understand how your posting frequency relates to daily losing and gaining new followers.
There is some overlap in some of these best tools for analyzing an Instagram account when it comes to analysis.
Use Iconosquare's actionable statistics for your different social media marketing strategies. You can make strategic choices for Instagram, Facebook ads manager, Twitter analytics, and LinkedIn based on actionable data. Additionally, save time with scheduling, instagram reporting tool, and in-depth analytics designed for brands and agencies.
This functionality makes it perfect for freelancers or agencies who want to save time when managing multiple clients at the same time from the same dashboard and even other departments within the same company.
On top of that, Iconosquare will show you the comments and interactions on each post so you can continue the conversation without even leaving the page.
Key Features:
The one feature of Iconosquare that I like best is that it offers a library of content that you can browse at your fingertips.
In seconds, you can quickly search the media library and get beautiful, high-resolution images that you can use.
In addition, with Iconosquare, there is an editorial calendar view to plan publications. It's easier to manage social media analytics when you plan content ahead of time.
Then you can use it to search for influencers who can help you spread the word about new campaigns and posts.
But we didn't even touch on their Instagram analytics tools yet.
You can measure tags and mentions and access detailed information about engagement.
You also can see how your specialty hashtag analytics are performing, view the best days and hours after, and benchmark your engagement rate against the competition.
Iconosquare is the best analytic tool for Instagram, and the best of all is a desktop app. It gives you superior levels of configuration and tracking of your data.
Pricing:
It is not a free Instagram analytics tool, you can get a 14-day free trial is available with Iconosquare without a credit card. Experiment with the analytics before committing your money. Use this promo code icopromo5.
6. HypeAuditor
The best analytics app for instagram
HypeAuditor is an AI-powered Instagram and other social media such, YouTube, TikTok, Twitter, and Twitch discovery and all analytics tool that helps find relevant influencers, gain insights into their audience, increase advertisers' ROI and maintain authenticity in influencer marketing.
Key Features:
With this tool you can manage the entire lifecycle of your influencer marketing campaigns:
- Influencer analysis
- Influencer discovery
- Campaign management
- Media plans
- Trends and rankings
- Competitor analysis.
Simply evaluate your influencer lists on over 35 metrics and then select the best for your brand and influencer marketing. You can use it as instagram analytics free tools for other accounts.
HypeAuditor ‘s detailed reports contain performance and engagement metrics to help you choose the right influencers for your influencer marketing campaigns.
How To Analyze And Increase Your Instagram Audience?
With Instagram, you have a powerful marketing tool to reach new audiences, increase your brand’s visibility, and deepen relationships with the people you already know.
Here are some ways to do this:
- Identify Your Optimal Posting Times: The best times to post on Instagram are when your audience is most active. But it can also be a time when fewer people are online.
- Test Your Videos: Instagram lets you test live images and video uploads from its desktop app.
- Offer Contests Or Ask Questions To Encourage Engagement: Run contests on Instagram to get your account noticed and attract new followers.
- Curate User-Generated Content: User-generated content (UGC), like comments and shares, is valuable to your brand.
- Create stories: With stories, you can share photos and videos in your Instagram story and reels; it is visible to people who follow the user’s Instagram account.
- Use Instagram Live: Live is an additional feature of Instagram stories that offers the ability to stream live for your followers to see.
- Use Instagram Ads: Instagram ads allow businesses to increase awareness and grow their customer base through visuals.
- Post Less Content: Create authentic, mainstream content, but post regularly and publish at least 2-3 times a Week.
Unfortunately, tracking these items against new goals is not always possible in Instagram Analytics.
These goals are soft targets that keep your audience progressing in your sales funnel rather than Difficult targets that result in a new lead or a sale.
That doesn’t mean they’re any less important. Just look for different ways to measure progress and results.
How to check Instagram analytics?
Minter.Io is an app that helps you track your followers and engagement on Instagram. It also gives you insight into what works best on social media.
Minter.Io allows you to see where your audience is, how many people are following you, and which posts generate the most likes and comments.
This information will help you improve your content strategy and reach new audiences.
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Go to Minter.Io and create an account.
Once you sign up for Minter.Io, you'll need to add your Instagram username. You can see analytics by location, gender, age, language, or device type (mobile vs. desktop).
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Log in.
After logging in, you'll see how many people are following you, where those people live and how much time they spend on your posts. You can also see how many likes, comments, and shares each post has received.
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Click on “Analytics.”
If you click on an individual post, you will see detailed analytics. These include the number of impressions, clicks, and engagements (likes, comments, and shares). You'll see a list of metrics such as the number of subscribers, engagement rate, comments, etc. You can also view posts by day, week, month, and year.
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Click on any metric to get more details.
Click on any metric to get more details to see how your Instagram account is doing. You can also use it to see who are your top fans and where they live.
best analytics app for instagram analytics – FAQs
what is Instagram analytics?
Instagram's analytics tool is used to understand the performance of your posts and your account in general. An example: how many followers you have and how fast your follower count is growing over time.
How do I analyze Instagram accounts?
You'll find Insights data in three different locations on your Instagram account. In order to access Insights from your account page, click on the bar graph icon in the top right corner of the screen. To view Instagram analytics for an individual post, navigate to the post and tap View Insights in the lower-left corner.
How to Analyze Your Instagram Accounts?
To access these insights, tap the histogram icon in the top right corner of the app. Tap the histogram icon to access Instagram Insight from the Instagram app. The first analytics screen shows high-level insights for the past week and comparison statistics for the previous week.
How do I see my analytics on Instagram?
Click on the menu icon at the top right of your Instagram profile and select the Insights tab. You will then see the statistics for your business or creator profile. Alternatively, you can press the “Insights” button on your business profile page.
What does analytics tool show you?
Essentially, it's a metrics that tells you how many people have seen your posts. Every account that views your photo, video, or Story counts as a reached account.
How to see Instagram analytics?
To view Instagram analytics from your profile: click the Insights button and then click on the metrics in the Overview section or on a specific piece of content you want to see the stats for.
How To Find Instagram insights and Analytics?
Instagram analytics is a great way to see how your account and posts are performing. To view Instagram analytics, follow these steps:
1. Go to your profile on the app.
2. Tap the three bars at the top right on the screen.
3. Tap into insights under your bio.
how to get Instagram analytics report?
Tap the icon in the top right corner of the app to access these insights. Tap the bar chart icon to access instagram insights on desktop from the Instagram app. The first analytics page shows high-level information for the past week and comparative statistics for the previous week.
how to track instagram analytics?
Instagram Analytics is a free tool that allows you to see where your followers come from, who they follow, and which posts they like. It also lets you know when people unfollow you, so you can keep tabs on your audience.
how to see instagram insights on desktop?
Instagram Insights is a free app available for desktop, iOS and Android devices. It allows users to view their followers, likes, comments, and other metrics. This information is displayed graphically so users can easily understand trends and patterns.
how to find instagram insights on desktop
To view account insights:
1. Go to your profile.
2. Tap the Insights action button.
3. Tap the metrics under the Overview section or specific content you've shared for a more detailed breakdown.
Conclusion
If you're thinking about creating a new Instagram account or trying to improve the popularity of the one you already have, the best thing you can do is track your results.
It's great when people like and comment on your photos, but using an analytics tool to understand what's happening on your Instagram page and how you can improve it is a good idea.
We looked at the best Instagram analytics tool in this blog post, the one that will help you learn more about your account and make smarter decisions based on evidence rather than guesswork.
While Instagram's integrated analytics data are useful, the Instagram analytics tool listed here goes far beyond those metrics. You'll be able to quickly identify your target customers, determine what they're interested in, and learn how to better serve them with new things.
And after all, that's what Instagram analytics tools are for. Not long, detailed reports that take hours to compile. Sometimes it's better to have quick insights so you can take action, update your marketing campaign and grow faster.
What are your favorite Instagram analytics tools for tracking metrics?
